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There are many different things that you can find online, and sometimes most of these things have a price tag on them. But did you know that people can make a living by giving away things for free? That’s right: not all profit is made by making people pay you; it happens when you give people some things for free, because one day, they may trust you well enough to invest money in your products and services. This can translate into bigger and better profits, which makes relationship building beneficial and integral to the growth of any company.
Imagine yourself at your local county fair or state fair, where people are giving out free stuff. You flock to the freebie-giving booths, hoping to catch some free stuff for yourself, and in the process, you catch a glimpse of some products and services that you might want to get in the future. You see, the touch of relationship building is two-fold: you not only get to sample some potential products or services through giving away free things, but you make people flock to you and increase your visibility.
The same is true online, where relationship building is actually much, much easier and less expensive, but where it can stray quickly into hard selling if the advertiser or marketer is not careful. There are many things that you can give for free online. These include a newsletter, e-mail updates, free downloads of desktop wallpapers or screensavers, or even a free product that can be raffled off every week or month. In some cases, the concept of relationship building can be extended even to online forums, which allows clients and website visitors to talk to each other; message boards and tag-boards, which allow clients and website visitors to give you instant feedback; and ratings forms, where clients and website visitors can exercise their democratic right to judge your products and services.
So what kinds of free things can you offer in order to exercise relationship building in selling infoproducts? One free things that you can sell is a preview: if you are selling podcasts of lectures, offer free snippets, say five to ten minutes of audio files of the lecture that your customers can download for free. If you are selling a book, offer the book free for download, or offer it up as an incentive: your customers can get the entire book, in its hard copy form, free, if they are able to refer you successfully to their friends. If you are selling multimedia educational equipment, you can offer free downloadable software online that your clients can use to preview the software that will be offered up for sale.
By offering these things for free, you empower your clients and website visitors to choose if they want to buy your infoproducts. If they like their downloads, they may be compelled to buy; if they are not immediately compelled to buy, at least they will remember your name and will be able to refer to you in the future. If they do not like their downloads, however, they may not be compelled to buy, but if you make your relationship building matter, then these clients and website visitors might just refer their friends to you. The market widens farther, and you will be able to serve even more clients.
These are only a few facts about relationship building and your infoproduct, and how you can give free things without worrying about your profit margin. In this case, your client is your biggest priority, so if you serve your client well, your client will treat you right, too.
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